Keep in mind there may be a good A recent chat with a friend reminded me of a copywriting lesson I learned long ago in a place far-far way (Philly): Never insult your audience. Easier said than done? Maybe. But we know there’s a fine line between insulting your audience and completely alienating them. Thank God there’s a solution:Give your copy the “moron” test. I learned this during my days at a large business-to-business newsletter publishing company. We’d give our head…

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